November 1, 2000

Jerome Russell Cosmetics is proud to announce the launch of their new line of hair products called Bwild!!!

Jerome Russell Cosmetics has always had a reputation for high-quality, innovative cosmetic and hair products. The Bwild!!! Glitter Spray is the most concentrated burst of sparkle possible in a convenient spray form. Great for hair, body or even clothing. Bwild!!! Glitter Spray easily washes out in one shampoo. Jerome Russell uses the finest ingredients so there is never any chance of damage to the hair, unlike cheaply manufactured sprays that use butane (yes, you read this correctly, lighter fluid) as the main ingredient.

Bwild!!! Glitter Spray comes in 3 wild colors, Gold, Silver and for those who can’t decide, Mixed (gold & silver). Bwild!!! Glitter Spray allows you to wildly express your untamed spirit with fabulous sparkle.

Inspiration for this unique line of products comes from Jerome Russell’s corporate sponsorship of Safaripark, a conservation program dedicated to the preservation of the big cats. Information on Safaripark appears on the packaging of all the Bwild!!! products.

Jerome Russell never tests on animals. (What a stupid concept.)

Look for Bwild!!! Glitter Spray in your favorite retail stores or call (800) 537-6631 for a store location near you.

-----------------------------------------------------------

The Bwild!!! Hair Color Spray expounds on this fact with the most intense vivid colors possible in a temporary hair spray. Bwild!!! Hair Color Spray provides vibrant hair colors that easily wash out in one shampoo. Jerome Russell uses the finest ingredients so there is never any chance of damage to the hair, unlike cheaply manufactured sprays that use butane (yes, you read this correctly, lighter fluid) as the main ingredient.

Bwild!!! Color Spray comes in 6 wild colors including Bengal Blue, Jaguar Green, Tiger Orange and Siberian White allowing you to wildly express your untamed spirit.

Bwild!!! Color Sprays are available in prepackaged displays of 36 or open stock in all 6 colors. Jerome Russell is introducing other fine products in the Bwild line including, Bwild Glitter Spray, and Bwild Colour Mousse.

(Download this press release in Word format)