March 1, 1999

Jerome Russell Cosmetics is proud to present its newest creation…Mehndi Kit … a natural henna body art kit.
The Mehndi Kit consists of the henna powder, the dispenser, two self-adhesive stencils and of course, the instructions.

One of the world’s most ancient form of art is now at your fingertips. From the world of ancient India, Mehndi is a tradition that has been passed from mother to daughter over many, many centuries. Mehndi was used to make a statement – for the Berber women of Morocco, Mehndi was used to ward off evil spirits; for Hindu and Islamic religions, it was symbolic in weddings as an expression of love. Today, Mehndi has been revived and is used simply to make a statement of fashion.

You can be elaborately creative, or subtle in the design you choose, without having to go through the “pains” of having a real tattoo. Unlike real tattoos, Mehndi is a natural temporary form of art, for both men and women.
Mehndi Kits and Mehndi Body Art Stencils will be available soon at your nearest retail store or beauty supply outlet.

(Download this press release in PDF format)